WHAT DOES IT MEAN TO NICHE DOWN & WHY IS IT ESSENTIAL?

One resounding cry that we hear in the apparel and accessory decoration industry is that the market is “oversaturated”. When these kinds of comments are made in Sub That: Sublimation Graphics & Tutorials, I immediately respond stating that there is no such thing – because there isn’t when you’re operating your business (or hobby) with […]

5 EASY WAYS TO BUILD RELATIONSHIPS THAT LEAD TO SALES

When I see small business owners not focusing on building relationships, I often ask them – why? Building relationships with customers and other businesses who could be your customers or refer to you customers doesn’t require expensive marketing. It only takes your time and effort – but it has huge return potential. You don’t need […]