7 Steps to Successful Niche Rebranding for Your Business

After you have defined your niche, it’s time to restructure your business for your new goals and brand vision. This shift can trigger anxiety – don’t let it control you. The change you are making will bring in stable, long-term profits as you continue to grow. Although changing to something new can feel stressful; you’re […]

WHAT DOES IT MEAN TO NICHE DOWN & WHY IS IT ESSENTIAL?

One resounding cry that we hear in the apparel and accessory decoration industry is that the market is “oversaturated”. When these kinds of comments are made in Sub That: Sublimation Graphics & Tutorials, I immediately respond stating that there is no such thing – because there isn’t when you’re operating your business (or hobby) with […]