If you’ve been following along with our niching down series then you have determined your core 1-3 products and design niche. Now you are ready to navigate planning and launching your collections. Keep in mind that this transition will take time to catch on for your business. Additionally, at the time we are writing this […]
Category Archives: SETTING A NICHE
7 Steps to Successful Niche Rebranding for Your Business
After you have defined your niche, it’s time to restructure your business for your new goals and brand vision. This shift can trigger anxiety – don’t let it control you. The change you are making will bring in stable, long-term profits as you continue to grow. Although changing to something new can feel stressful; you’re […]
How to Determine the Right Creative Niche for Your Small Business
The concept of niching down a creative small business is often met with resistance by those who are new to the idea. Almost immediately, sellers become overwhelmed with income concerns because it is different and limited compared to their current business strategy. As we covered in our previous blog post, by doing less you are […]
WHAT DOES IT MEAN TO NICHE DOWN & WHY IS IT ESSENTIAL?
One resounding cry that we hear in the apparel and accessory decoration industry is that the market is “oversaturated”. When these kinds of comments are made in Sub That: Sublimation Graphics & Tutorials, I immediately respond stating that there is no such thing – because there isn’t when you’re operating your business (or hobby) with […]