More than half of all handmade hobbyists and businesses are struggling heavily with sales right now in light of the current recession; the other half, however, are doing just fine. Declining sales is a normal part of any economic downturn because the average consumer is tightening their belt financially. One significant fact that is overlooked […]
Category Archives: BUSINESS GROWTH STRATEGY
7 Things to Leave Behind in 2022
Anyone know what just happened? It seems like Christmas 2021 was just a few days ago and here we are staring at January 1st, 2023. Time has a funny way of sneaking on by us when we are busy with life, work and business. For many, 2022 was not the greatest year. Those booming sales […]
Recession Talks: How Can Your Business Survive?
Last week, the “powers that be” officially deemed us in a global recession. Naturally, this creates a sense of immediate panic among small business owners. For many makers (and small businesses in general), sales have been rapidly declining for the last 6-12 months. We have seen repeated posts in our group of people asking what […]
How to Create, Plan, Price & Launch Niche Product Collections
If you’ve been following along with our niching down series then you have determined your core 1-3 products and design niche. Now you are ready to navigate planning and launching your collections. Keep in mind that this transition will take time to catch on for your business. Additionally, at the time we are writing this […]
7 Steps to Successful Niche Rebranding for Your Business
After you have defined your niche, it’s time to restructure your business for your new goals and brand vision. This shift can trigger anxiety – don’t let it control you. The change you are making will bring in stable, long-term profits as you continue to grow. Although changing to something new can feel stressful; you’re […]
How to Determine the Right Creative Niche for Your Small Business
The concept of niching down a creative small business is often met with resistance by those who are new to the idea. Almost immediately, sellers become overwhelmed with income concerns because it is different and limited compared to their current business strategy. As we covered in our previous blog post, by doing less you are […]
WHAT DOES IT MEAN TO NICHE DOWN & WHY IS IT ESSENTIAL?
One resounding cry that we hear in the apparel and accessory decoration industry is that the market is “oversaturated”. When these kinds of comments are made in Sub That: Sublimation Graphics & Tutorials, I immediately respond stating that there is no such thing – because there isn’t when you’re operating your business (or hobby) with […]