7 Things to Leave Behind in 2022

Anyone know what just happened? It seems like Christmas 2021 was just a few days ago and here we are staring at January 1st, 2023. Time has a funny way of sneaking on by us when we are busy with life, work and business. For many, 2022 was not the greatest year. Those booming sales […]

DECEMBER: SUGAR PLUM FAIRY REEL

Let’s create an easy reel for Instagram, Facebook & TikTok for your business! This reel idea is perfect for the month of December and an easy way to showcase 10 of your favorite products/designs for the season. You will need 9-10 product pictures cropped to 9:16 aspect ratio. This can be achieved through the basic […]

Our Favorite Affinity Resources

The Affinity Suite of design software offers a feature-rich, affordable alternative to creating and printing your digital designs for many projects. Our first recommendation is Affinity Designer, the vector based software and alternative to Adobe Illustrator; our second recommendation is Affinity Photo. A frequently asked question – especially during times where there are big sales […]

What Makers Need to Know About Running a Discount Sale

With just two days to go until Thanksgiving, many makers are wondering what they should do about running a sale for the biggest shopping weekend of the year. Black Friday, Small Business Saturday and Cyber Monday have become household terms and signify the official start to the Christmas shopping season and the end of the […]

3 Tips to Level Up Your Products This Holiday Season

We have officially arrived at mid-November which means we are in full swing of all things Christmas. Whether your business sells décor, gifts or accessories – you should already have your products planned and promoted with intent on a big push the two weeks following Thanksgiving (in North America). For most maker businesses, the holiday […]

Recession Talks: How Can Your Business Survive?

Last week, the “powers that be” officially deemed us in a global recession. Naturally, this creates a sense of immediate panic among small business owners. For many makers (and small businesses in general), sales have been rapidly declining for the last 6-12 months. We have seen repeated posts in our group of people asking what […]

8Tips to Create Product Collections That Sell

One of the key takeaways from this blog series is that marketing for handmade businesses is not just about how you navigate the online and offline marketing world but also the products you create. A great product will sell itself. Where many fall short is by not having any structure to their business products. I […]

Troubleshooting: BANDING

Have you seen these annoying lines in your print before? These lines are called BANDING. The definition of banding is visible lines of contrasting color. There is a frequent misconception that banding has something to do with your ink or paper brand – but it doesn’t. Banding is caused when your ink is not flowing […]