It might be hard to believe, but I kind of love recessions. I mean, I don’t LOVE them but I do like them more than I hate them. Recessions are an interesting time as a business owner because they show us what we are doing right and wrong. They create opportunity for us to pivot, […]
Category Archives: THE BLOG
Recession Talks: Here is the #1 Mistake Small Business Make to Kill Sales
More than half of all handmade hobbyists and businesses are struggling heavily with sales right now in light of the current recession; the other half, however, are doing just fine. Declining sales is a normal part of any economic downturn because the average consumer is tightening their belt financially. One significant fact that is overlooked […]
7 Things to Leave Behind in 2022
Anyone know what just happened? It seems like Christmas 2021 was just a few days ago and here we are staring at January 1st, 2023. Time has a funny way of sneaking on by us when we are busy with life, work and business. For many, 2022 was not the greatest year. Those booming sales […]
DECEMBER: SUGAR PLUM FAIRY REEL
Let’s create an easy reel for Instagram, Facebook & TikTok for your business! This reel idea is perfect for the month of December and an easy way to showcase 10 of your favorite products/designs for the season. You will need 9-10 product pictures cropped to 9:16 aspect ratio. This can be achieved through the basic […]
Our Favorite Affinity Resources
The Affinity Suite of design software offers a feature-rich, affordable alternative to creating and printing your digital designs for many projects. Our first recommendation is Affinity Designer, the vector based software and alternative to Adobe Illustrator; our second recommendation is Affinity Photo. A frequently asked question – especially during times where there are big sales […]
What Makers Need to Know About Running a Discount Sale
With just two days to go until Thanksgiving, many makers are wondering what they should do about running a sale for the biggest shopping weekend of the year. Black Friday, Small Business Saturday and Cyber Monday have become household terms and signify the official start to the Christmas shopping season and the end of the […]
3 Tips to Level Up Your Products This Holiday Season
We have officially arrived at mid-November which means we are in full swing of all things Christmas. Whether your business sells décor, gifts or accessories – you should already have your products planned and promoted with intent on a big push the two weeks following Thanksgiving (in North America). For most maker businesses, the holiday […]
Recession Talks: How Can Your Business Survive?
Last week, the “powers that be” officially deemed us in a global recession. Naturally, this creates a sense of immediate panic among small business owners. For many makers (and small businesses in general), sales have been rapidly declining for the last 6-12 months. We have seen repeated posts in our group of people asking what […]
8Tips to Create Product Collections That Sell
One of the key takeaways from this blog series is that marketing for handmade businesses is not just about how you navigate the online and offline marketing world but also the products you create. A great product will sell itself. Where many fall short is by not having any structure to their business products. I […]
6 Tips for a Authentic Social Media Presence for Your Business
Regardless of how you might feel about social media platforms, it doesn’t change their impact on running a business in the tech-centric era. I don’t know about you, but for a long time I felt really lost trying to use social media for my business. I’ve watched the platforms evolve over the last 15 years […]