Let’s talk about scheduling time for your social media marketing plan. When you did the initial intake forms, most members here stated the same issues: not knowing what to post, lack of consistency, posting and running and losing motivation because their content didn’t get results. By now you know that there is much more to […]
In terms of popularity, carousels (also called slide decks) are equal in popularity to reels. This is the latest analysis from the CEO of Instagram. The benefit of carousels is that they give you space to share a lot of ideas that might resonate with different people and ultimately get shared PLUS keeps people on […]
Now that we understand more about how social media works, how content needs to be created to target our audience and the small actions that make a big impact – let’s put it all together. I will create this type of “copy my content strategy” for many different products over the rest of the year. […]
Generating content ideas can feel like the most difficult part of social media marketing. It requires you to think outside the box and get creative with the story you are telling around your products. Once you have your content ideas together, it’s time to plug them into different types of social media content to build […]
Now it’s time to dive into the nitty-gritty and get creative. You have selected products to focus on for the next six weeks. Every six weeks you will repeat this cycle based on the season, holiday, your specific niche, ect. Your product is nothing without marketing which is where our content planning comes into play. […]
As we close out our Getting Started blog series, I want to make sure you are all setup for success. Life is busy and running a business – especially the marketing side of things – is not glamorous or easy. We sacrifice our own goals quickly because it is the easiest to let go of […]
The top question about business and marketing management is how to do it all. As you we enter into the next phase of planning, creating and scheduling content for your business – I want everyone to be set up for success. Part of January’s “homework” was to identify where you can reasonably fit time in […]
We still have a little more ground to cover learning the foundations of social media marketing for small business, but let’s take a moment to talk about your “homework” for the end of January and how we will be moving forward. The goal of this coaching group is not to just give you posts to […]
Each and every one of us is a consumer to another business. Despite this, small business owners often fail to create a consumer friendly environment. The difference between a success business, a stagnant business and a struggling business is the consumer environment online, offline and with the products/service. We can pull some great examples of […]
When it comes to social media marketing, there are several moving parts to each piece of content you create. Over the years, we have seen an emphasis shift from one component to another whether it be post timing, hashtags, picture quality, audio or something else. Every small business owner or person utilizing social media is […]