When it comes to running a small business, it seems like there is never enough time in the day. Each of us is doing our best to juggle home, work, life obligations, family and the many tasks associated with our businesses. It is very common for business owners to feel burnt out and maybe even […]
If there is one thing that we know about running a business, it is that if we are not proactive, our success can be fleeting. Building your business can feel like a juggling act as you attempt to inform, entertain and sell your products to your target audience. With the ebbs and flows of purchasing […]
Did you know that Pinterest was originally created for the purpose of business marketing? It was rather unexpected when it took off as the best place to store and organize ideas for anything and everything. What I love most about Pinterest is that it remains its own little space, completely untouched by other segments of […]
During the first six months of 2023, we have seen a sizeable shift in how content is being treated across platforms like Instagram and Facebook. If you recall back to the beginning of the year, we had a multi-post series discussing what social media marketing for small business entails. In that series, I noted how […]
Taking time to self-audit your social media account every 6 months is the best way to check-in and make sure that you are marketing your business in a way that nurtures your audience and your goals. Social media marketing truly is a delicate balance between your presentation and what you have to offer your audience. […]
Pages, Posts & Products make up all the content on your website. We cover getting them setup, in this video. KEY POINTS & RESOURCES SEO on an e-commerce website comes from your product/page/post titles, the written text and descriptions. Be sure to include relevant keywords naturally as they flow in your product description. Use the […]
Once you have successfully setup your hosting account, domain and installed WordPress, your website should present with the default theme of the year. For 2023, it looks like this: It is now time to add your foundations to your website design. There are two components to your website – the theme and plugins. The theme […]
Welcome to DIY Website Building for Woocommerce on WordPress! For the next 5 days, you’ll receive step by step instructions and videos on how to get your website operational in just one week. For the first day, there is no video, just instructions. Let’s get started. What Does it Take to Build a Website? Building […]
Let’s talk about scheduling time for your social media marketing plan. When you did the initial intake forms, most members here stated the same issues: not knowing what to post, lack of consistency, posting and running and losing motivation because their content didn’t get results. By now you know that there is much more to […]
In terms of popularity, carousels (also called slide decks) are equal in popularity to reels. This is the latest analysis from the CEO of Instagram. The benefit of carousels is that they give you space to share a lot of ideas that might resonate with different people and ultimately get shared PLUS keeps people on […]