Let’s talk about scheduling time for your social media marketing plan. When you did the initial intake forms, most members here stated the same issues: not knowing what to post, lack of consistency, posting and running and losing motivation because their content didn’t get results. By now you know that there is much more to […]
In terms of popularity, carousels (also called slide decks) are equal in popularity to reels. This is the latest analysis from the CEO of Instagram. The benefit of carousels is that they give you space to share a lot of ideas that might resonate with different people and ultimately get shared PLUS keeps people on […]
Now that we understand more about how social media works, how content needs to be created to target our audience and the small actions that make a big impact – let’s put it all together. I will create this type of “copy my content strategy” for many different products over the rest of the year. […]
Printable graphics, documents, downloadable videos and more can be found easily in this folder moving forward. Generating content ideas can feel like the most difficult part of social media marketing. It requires you to think outside the box and get creative with the story you are telling around your products. Once you have your content […]
Now it’s time to dive into the nitty-gritty and get creative. You have selected products to focus on for the next six weeks. Every six weeks you will repeat this cycle based on the season, holiday, your specific niche, ect. Your product is nothing without marketing which is where our content planning comes into play. […]
It might be hard to believe, but I kind of love recessions. I mean, I don’t LOVE them but I do like them more than I hate them. Recessions are an interesting time as a business owner because they show us what we are doing right and wrong. They create opportunity for us to pivot, […]
As we close out our Getting Started blog series, I want to make sure you are all setup for success. Life is busy and running a business – especially the marketing side of things – is not glamorous or easy. We sacrifice our own goals quickly because it is the easiest to let go of […]
More than half of all handmade hobbyists and businesses are struggling heavily with sales right now in light of the current recession; the other half, however, are doing just fine. Declining sales is a normal part of any economic downturn because the average consumer is tightening their belt financially. One significant fact that is overlooked […]
The top question about business and marketing management is how to do it all. As you we enter into the next phase of planning, creating and scheduling content for your business – I want everyone to be set up for success. Part of January’s “homework” was to identify where you can reasonably fit time in […]
We still have a little more ground to cover learning the foundations of social media marketing for small business, but let’s take a moment to talk about your “homework” for the end of January and how we will be moving forward. The goal of this coaching group is not to just give you posts to […]