Recession Talks: How Can Your Business Survive?

Last week, the “powers that be” officially deemed us in a global recession. Naturally, this creates a sense of immediate panic among small business owners. For many makers (and small businesses in general), sales have been rapidly declining for the last 6-12 months. We have seen repeated posts in our group of people asking what […]

8Tips to Create Product Collections That Sell

One of the key takeaways from this blog series is that marketing for handmade businesses is not just about how you navigate the online and offline marketing world but also the products you create. A great product will sell itself. Where many fall short is by not having any structure to their business products. I […]

Troubleshooting: BANDING

Have you seen these annoying lines in your print before? These lines are called BANDING. The definition of banding is visible lines of contrasting color. There is a frequent misconception that banding has something to do with your ink or paper brand – but it doesn’t. Banding is caused when your ink is not flowing […]

3 COMPONENTS OF MODERN MARKETING THAT MATTER TO CUSTOMERS

In the first blog post of this series, we answered the question of “What is modern marketing for handmade businesses?” Now, let’s dive into the components of modern marketing that matter to customers. All new business owners – myself included – find themselves falling into the gimmick trap of marketing their products at one point […]

What is Modern Marketing for Handmade Businesses?

One of the top questions asked in our community is: How can I make money with my handmade goods? If you pose this question in an online forum, you’ll be answered by many similar newbies voicing their own experience and things they have heard to be “the right answer”. While everyone’s experience and results are […]

7 Steps to Successful Niche Rebranding for Your Business

After you have defined your niche, it’s time to restructure your business for your new goals and brand vision. This shift can trigger anxiety – don’t let it control you. The change you are making will bring in stable, long-term profits as you continue to grow. Although changing to something new can feel stressful; you’re […]

WHAT DOES IT MEAN TO NICHE DOWN & WHY IS IT ESSENTIAL?

One resounding cry that we hear in the apparel and accessory decoration industry is that the market is “oversaturated”. When these kinds of comments are made in Sub That: Sublimation Graphics & Tutorials, I immediately respond stating that there is no such thing – because there isn’t when you’re operating your business (or hobby) with […]