When it comes to running a small business, it seems like there is never enough time in the day. Each of us is doing our best to juggle home, work, life obligations, family and the many tasks associated with our businesses. It is very common for business owners to feel burnt out and maybe even […]
If there is one thing that we know about running a business, it is that if we are not proactive, our success can be fleeting. Building your business can feel like a juggling act as you attempt to inform, entertain and sell your products to your target audience. With the ebbs and flows of purchasing […]
Did you know that Pinterest was originally created for the purpose of business marketing? It was rather unexpected when it took off as the best place to store and organize ideas for anything and everything. What I love most about Pinterest is that it remains its own little space, completely untouched by other segments of […]
During the first six months of 2023, we have seen a sizeable shift in how content is being treated across platforms like Instagram and Facebook. If you recall back to the beginning of the year, we had a multi-post series discussing what social media marketing for small business entails. In that series, I noted how […]
Taking time to self-audit your social media account every 6 months is the best way to check-in and make sure that you are marketing your business in a way that nurtures your audience and your goals. Social media marketing truly is a delicate balance between your presentation and what you have to offer your audience. […]
Let’s talk about scheduling time for your social media marketing plan. When you did the initial intake forms, most members here stated the same issues: not knowing what to post, lack of consistency, posting and running and losing motivation because their content didn’t get results. By now you know that there is much more to […]
In terms of popularity, carousels (also called slide decks) are equal in popularity to reels. This is the latest analysis from the CEO of Instagram. The benefit of carousels is that they give you space to share a lot of ideas that might resonate with different people and ultimately get shared PLUS keeps people on […]
Now that we understand more about how social media works, how content needs to be created to target our audience and the small actions that make a big impact – let’s put it all together. I will create this type of “copy my content strategy” for many different products over the rest of the year. […]
Generating content ideas can feel like the most difficult part of social media marketing. It requires you to think outside the box and get creative with the story you are telling around your products. Once you have your content ideas together, it’s time to plug them into different types of social media content to build […]
Now it’s time to dive into the nitty-gritty and get creative. You have selected products to focus on for the next six weeks. Every six weeks you will repeat this cycle based on the season, holiday, your specific niche, ect. Your product is nothing without marketing which is where our content planning comes into play. […]