As we head into 2024, there is one particular buzzword that is louder than ever: ENGAGEMENT. For the last few years, improving engagement on social media media posts has been touted as the must-do to grow your business and generate sales. Despite this being the universally understood crucial metric, almost no one is talking about […]
Category Archives: GROWING YOUR BUSINESS
4 Tips to Increase Sales and Decrease Stress for Your Business in 2024
If there is one thing you can guarantee about being a small business owner, it is that the things we need to do to sustain or grow are constantly changing and evolving. In the modern world, this is happening faster than ever which can leave a lot of us feeling like we can never make […]
5 Things to Do in the Next 30 Days to Boost Sales
It might be hard to believe, but I kind of love recessions. I mean, I don’t LOVE them but I do like them more than I hate them. Recessions are an interesting time as a business owner because they show us what we are doing right and wrong. They create opportunity for us to pivot, […]
8Tips to Create Product Collections That Sell
One of the key takeaways from this blog series is that marketing for handmade businesses is not just about how you navigate the online and offline marketing world but also the products you create. A great product will sell itself. Where many fall short is by not having any structure to their business products. I […]
6 Tips for a Authentic Social Media Presence for Your Business
Regardless of how you might feel about social media platforms, it doesn’t change their impact on running a business in the tech-centric era. I don’t know about you, but for a long time I felt really lost trying to use social media for my business. I’ve watched the platforms evolve over the last 15 years […]
3 COMPONENTS OF MODERN MARKETING THAT MATTER TO CUSTOMERS
In the first blog post of this series, we answered the question of “What is modern marketing for handmade businesses?” Now, let’s dive into the components of modern marketing that matter to customers. All new business owners – myself included – find themselves falling into the gimmick trap of marketing their products at one point […]
What is Modern Marketing for Handmade Businesses?
One of the top questions asked in our community is: How can I make money with my handmade goods? If you pose this question in an online forum, you’ll be answered by many similar newbies voicing their own experience and things they have heard to be “the right answer”. While everyone’s experience and results are […]
5 Goals to Set for a Successful New Year With Your Handmade Business
Is anyone else bewildered that we are already in 2022? I don’t think any of us will ever forget the weird vibes that these last two pandemic years have been sending out. It’s like time has stopped, fallen out and passed at light-speed all at the same time. There have been a lot of upheavals […]
5 ESSENTIAL RELATIONSHIP TIPS FOR BUILDING BULK WHOLESALE CUSTOMERS
What a fun month we have had diving into the importance of building business relationships. By now you can see that this is one essential component of your success. Not just in my opinion, but in the expert opinion of the most successful entrepreneurs in the world. Before we close out the month, I thought […]
5 EASY WAYS TO BUILD RELATIONSHIPS THAT LEAD TO SALES
When I see small business owners not focusing on building relationships, I often ask them – why? Building relationships with customers and other businesses who could be your customers or refer to you customers doesn’t require expensive marketing. It only takes your time and effort – but it has huge return potential. You don’t need […]