As we head into 2024, there is one particular buzzword that is louder than ever: ENGAGEMENT. For the last few years, improving engagement on social media media posts has been touted as the must-do to grow your business and generate sales. Despite this being the universally understood crucial metric, almost no one is talking about […]
Category Archives: MODERN MARKETING
5 Things to Do in the Next 30 Days to Boost Sales
It might be hard to believe, but I kind of love recessions. I mean, I don’t LOVE them but I do like them more than I hate them. Recessions are an interesting time as a business owner because they show us what we are doing right and wrong. They create opportunity for us to pivot, […]
8Tips to Create Product Collections That Sell
One of the key takeaways from this blog series is that marketing for handmade businesses is not just about how you navigate the online and offline marketing world but also the products you create. A great product will sell itself. Where many fall short is by not having any structure to their business products. I […]
6 Tips for a Authentic Social Media Presence for Your Business
Regardless of how you might feel about social media platforms, it doesn’t change their impact on running a business in the tech-centric era. I don’t know about you, but for a long time I felt really lost trying to use social media for my business. I’ve watched the platforms evolve over the last 15 years […]
3 COMPONENTS OF MODERN MARKETING THAT MATTER TO CUSTOMERS
In the first blog post of this series, we answered the question of “What is modern marketing for handmade businesses?” Now, let’s dive into the components of modern marketing that matter to customers. All new business owners – myself included – find themselves falling into the gimmick trap of marketing their products at one point […]
What is Modern Marketing for Handmade Businesses?
One of the top questions asked in our community is: How can I make money with my handmade goods? If you pose this question in an online forum, you’ll be answered by many similar newbies voicing their own experience and things they have heard to be “the right answer”. While everyone’s experience and results are […]