When it comes to running a small business, it seems like there is never enough time in the day. Each of us is doing our best to juggle home, work, life obligations, family and the many tasks associated with our businesses. It is very common for business owners to feel burnt out and maybe even […]

If there is one thing that we know about running a business, it is that if we are not proactive, our success can be fleeting. Building your business can feel like a juggling act as you attempt to inform, entertain and sell your products to your target audience. With the ebbs and flows of purchasing […]

Did you know that Pinterest was originally created for the purpose of business marketing? It was rather unexpected when it took off as the best place to store and organize ideas for anything and everything. What I love most about Pinterest is that it remains its own little space, completely untouched by other segments of […]

During the first six months of 2023, we have seen a sizeable shift in how content is being treated across platforms like Instagram and Facebook. If you recall back to the beginning of the year, we had a multi-post series discussing what social media marketing for small business entails. In that series, I noted how […]

Taking time to self-audit your social media account every 6 months is the best way to check-in and make sure that you are marketing your business in a way that nurtures your audience and your goals. Social media marketing truly is a delicate balance between your presentation and what you have to offer your audience. […]