We have officially arrived at mid-November which means we are in full swing of all things Christmas. Whether your business sells décor, gifts or accessories – you should already have your products planned and promoted with intent on a big push the two weeks following Thanksgiving (in North America). For most maker businesses, the holiday […]
Author Archive: OfLoveandShiplap
Recession Talks: How Can Your Business Survive?
Last week, the “powers that be” officially deemed us in a global recession. Naturally, this creates a sense of immediate panic among small business owners. For many makers (and small businesses in general), sales have been rapidly declining for the last 6-12 months. We have seen repeated posts in our group of people asking what […]
8Tips to Create Product Collections That Sell
One of the key takeaways from this blog series is that marketing for handmade businesses is not just about how you navigate the online and offline marketing world but also the products you create. A great product will sell itself. Where many fall short is by not having any structure to their business products. I […]
6 Tips for a Authentic Social Media Presence for Your Business
Regardless of how you might feel about social media platforms, it doesn’t change their impact on running a business in the tech-centric era. I don’t know about you, but for a long time I felt really lost trying to use social media for my business. I’ve watched the platforms evolve over the last 15 years […]
Troubleshooting: BANDING
Have you seen these annoying lines in your print before? These lines are called BANDING. The definition of banding is visible lines of contrasting color. There is a frequent misconception that banding has something to do with your ink or paper brand – but it doesn’t. Banding is caused when your ink is not flowing […]
3 COMPONENTS OF MODERN MARKETING THAT MATTER TO CUSTOMERS
In the first blog post of this series, we answered the question of “What is modern marketing for handmade businesses?” Now, let’s dive into the components of modern marketing that matter to customers. All new business owners – myself included – find themselves falling into the gimmick trap of marketing their products at one point […]
What is Modern Marketing for Handmade Businesses?
One of the top questions asked in our community is: How can I make money with my handmade goods? If you pose this question in an online forum, you’ll be answered by many similar newbies voicing their own experience and things they have heard to be “the right answer”. While everyone’s experience and results are […]
How to Create, Plan, Price & Launch Niche Product Collections
If you’ve been following along with our niching down series then you have determined your core 1-3 products and design niche. Now you are ready to navigate planning and launching your collections. Keep in mind that this transition will take time to catch on for your business. Additionally, at the time we are writing this […]
7 Steps to Successful Niche Rebranding for Your Business
After you have defined your niche, it’s time to restructure your business for your new goals and brand vision. This shift can trigger anxiety – don’t let it control you. The change you are making will bring in stable, long-term profits as you continue to grow. Although changing to something new can feel stressful; you’re […]
How to Determine the Right Creative Niche for Your Small Business
The concept of niching down a creative small business is often met with resistance by those who are new to the idea. Almost immediately, sellers become overwhelmed with income concerns because it is different and limited compared to their current business strategy. As we covered in our previous blog post, by doing less you are […]